One of the most used social media platforms, Instagram has confirmed that they are \u201cactively exploring\u201d the frenzied trend of Non-Fungible Tokens (NFTs). Earlier today, Instagram\u2019s CEO, Adam Mosseri used the \u201cstory\u201d feature to ascertain an up and coming future for NFTs on the globally trending social media platform. https:\/\/cdn.coingape.com\/wp-content\/uploads\/2021\/12\/18153741\/WhatsApp-Video-2021-12-18-at-3.25.00-PM.mp4 While he did not make any official announcements regarding the incorporation of NFTs, he did assert that Instagram\u2019s aim is to make the tokenised sphere more approachable to the masses. Furthermore, he noted that Instagram is seeking to help its creators through NFTs. \u201cNothing to announce yet but we are definitely actively exploring NFTs and how we can make them more accessible to a broader audience. I think its a interesting place that we can play and also a way that hopefully help creators.\u201d Is Instagram opting TikTok\u2019s approach? While there is no doubt about Instagram\u2019s dominance as one of the most used applications since the pandemic began, yet, it appears that IG is gravitating towards its competitor, TikTok\u2019s NFT approach. Mosseri\u2019s comments about NFTs on IG determined that much like TikTok, Instagram will also promote its viral influencers and their content in a tokenised form. Earlier this quarter, TikTok announced the launch of its first ever NFT series, \u201cTikTok Top Moments\u201d to claim the benefits of the ongoing NFT frenzy along with helping its creators add an extra stream of revenue to their earnings as well.\u00a0The short video platform announced the auction of the tokenized versions of its popular, \u201ccommunity-defining\u201d videos by viral TikTok creators. The \u201cTikTok Top Moments\u201d\u00a0NFT series comprised of six \u201cculturally significant\u201d TikTok videos of its creators. \u201cThe creation that happens on TikTok helps drive culture and starts trends beyond the platform. As the creator economy continues to grow, we\u2019re continually looking for new and differentiated ways to support our creators. Now, fans can own a moment on TikTok that helped shape the internet while supporting some of their favorite creators. We\u2019re excited to see how our community and NFT communities engage with some of the internet\u2019s most beloved cultural milestones.\u201d, stated Nick Tran, Global Head of Marketing, TikTok. The post Breaking: Instagram \u201cactively exploring NFTs\u201d, confirms CEO appeared first on CoinGape.